Closing the “Towel Gap” in bath-time safety.
An Arkansas-based 501(c)(3) building drowning-prevention education and practical safety tools for babies, toddlers, and the families who care for them — focused on the routine moments where risk is highest.
of bathtub submersion incidents involved a caregiver who intended to supervise.
were actually engaged in supervising at the moment it happened.
Johnson et al., Injury Epidemiology (2025)
Arkansas snapshot
Arkansas Infant & Child Death Review reporting for deaths occurring in 2023 documents 12 unintentional drowning deaths among infants and children. Most occurred in open water, with a smaller — but operationally important — fraction in pool-or-bathtub settings.
Why bathtubs still matter — even when open water dominates
Infants: bathtub concentration
National NCHS surveillance reports that during 2018–2019, most unintentional drowning deaths among infants under age 1 occurred in bathtubs — about 75%.
Source: NCHS Data Brief 413
In-home drowning is often a bathtub event
CPSC reports nearly 90 children drown inside the home each year, two-thirds of them in the bathtub. A child can drown in as little as 2 inches of water — quickly, and silently.
The Continuous-Contact Bath Safety System
CCBSS is a combined behavioral and wearable approach designed to reduce risk during the predictable interruptions that bath time always brings.
Touch-First Bath Protocol
Before the water is turned on, stage towels, diaper, clothes, and soap within arm’s reach.
Maintain continuous physical contact the entire time baby is in the tub.
Extract → Secure → Resolve. Remove baby from the water first. Every time.
Design evidence: Johnson et al. (2025)
Wearable concept
Seraph Safety Wrap
A rapid-securing, high-friction wrap intended to help caregivers stabilize a wet, slippery child after extraction — not for in-water use.
Important: any wearable that supports infant weight must be designed and tested to applicable carrier safety standards.
See the Touch-First protocol in under three minutes
The whole method fits inside one bath. Watch how staging, continuous contact, and the extract-first rule work together — then send it to the next caregiver who needs it.
Hospitals & newborn programs
We build low-burden training materials that fit into postpartum discharge education and newborn visits.
Contact usCommunity partners
If you work in maternal health, home visiting, WIC-adjacent education, or pediatric safety, we’d like to coordinate distribution and training.
See sources & evidence“I always thought I was watching him. Then I counted how many times I turned around for a towel. Staging everything first took one extra minute and changed bath time completely.”
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